Case study — 02
CellTech
Innovation
A brand born before the company was — a complete identity, website and event presence for Taiwan's cell and gene therapy accelerator.
The story
CellTech Innovation Venture Studio is an industry accelerator dedicated to driving innovation in cell and gene therapy. They approached us with great ideas and concepts before the company was even founded — a rare opportunity, and a rare challenge.
Cell and gene therapy demands highly specialized knowledge and technology, and the brand had to carry that weight. From the logo to the entire brand strategy, we wanted CellTech to present a professional image that breaks away from the traditional biotech company image in Taiwan.
What we built
Through multiple rounds of idea collisions and refinement, we didn't just design a brand — we created a complete experience of CellTech's core values: the brand manual and every detail of its implementation, a website where every element conveys professionalism and innovative spirit, and several key brand events that extended CellTech's influence and visibility across the industry.
We didn't just design a brand — we built the experience of its values, piece by piece.