Case study — 03
LITEON+
Giving a corporate giant's new acceleration program a personality of its own — innovation, vitality and vision, from advertising to the Demo Day floor.
The story
LITEON+ is a startup acceleration program initiated by LITEON Technology in 2022, promoting startups working toward innovative solutions, sustainable development and clean energy. We were honored to be invited to shape the program's entire marketing strategy and design.
LITEON Technology is a large and influential enterprise in Taiwan — so LITEON+ needed a personality that could stand apart: innovation, vitality and vision. Our goal was to help it stand out in the market with a brand image entirely its own.
What we built
We designed a series of social media materials and advertising built on the program's core values, and designed and developed the platform website so that every detail presents its professionalism. For the first Demo Day, the key visual and venue design centered on sustainability — visually impactful, carrying the spirit of LITEON+ to every participant in the room.
A giant's new chapter, staged with the energy of a startup.